Micromax and its internationalisation

All models are expandable due to stackable architecture aided by proprietary design features of M-Max computers.

Micromax and its internationalisation

Phones The smartphone battleground of India -- and why Xiaomi wants in India is the world's fastest growing smartphone market, predicted to overtake the US in just two years.

And it's already becoming one of the most bitterly fought-over pieces of turf in the global smartphone war.

Micromax entered the Mobile Phone arena in and Rahul Sharma one of its co-founders is the force behind it. It started with its first phone X1i priced at Rs 2, which promised a . International Strategic Management Strategy is usually related and sometimes confused by people with planning. But as time course shows in the study of companies, there are different approaches of how a company can develop its strategy. Superior microporous protection at a very affordable cost! MicroMax® from Lakeland Industries brings the most advanced microporous technology to the protective clothing market yet.

Xiaomi Xiaomi, China's No. The move by Xiaomi is a sign of a change in the global smartphone wars.

Micromax and its internationalisation

Simply put, the gold rush in China is slowing down and smartphone makers are looking for the next big chance arena in which to do battle for the hearts and minds of consumers.

That arena, as far as Gartner is concerned, will be emerging markets in the developing world. According to the analyst firm, worldwide sales of smartphones to end users reached million units, an increase of Gartner's report further added that the fastest growing regions were in Asia Pacific, Eastern Europe, the Middle east and North Africa, with a 40 percent increase in sales during the first quarter of Among all these markets though, one country in particular is getting a fair bit of attention, the world's second most populous country: Battlefield India India is, quite simply, the next Micromax and its internationalisation battlefield in the smartphone wars.

According to an IDC report, India was the fastest growing smartphone market in the third quarter of and byaccording to international research firm Strategy Analytics, India is expected to overtake the US as the world's second largest smartphone market after China.

HSBC suggests that the reason for this movement toward India is probably because China's smartphone penetration has already reached 95 percent, meaning most customers in the Chinese market own a smartphone, while India's is roughly 30 percent.

Share your voice

According to IDCwhile Xiaomi is now fifth in market share in India, it still far behind the likes of Samsung and local leader, Micromax.

With India being the next big battlefield, it makes sense that Xiaomi intends to set up camp on the front lines.

At the moment, it is likely that Micromax, the world's 10th largest smartphone maker, will be Xiaomi's main target. The company, which produces anywhere between ,00o to 1 million handsets a month for customers in countries like India and Russia, has been growing at a breakneck pace trailing only Korean giant Samsung among Indian consumers.

This success has come out of Micromax focusing squarely on the problems of the Indian consumer. For example, the company's first phone, the X1iboasted a massive battery life because in many towns in India, the electricity supply was not even stable enough for one to charge their phone on a regular basis so the X1i was designed to go weeks between charges.

The second was probably something that only local designers could have come up with -- in India, different carriers serve different areas of the nation with differing service quality.

The solution to this problem of poor network service was simple: Most users have two SIM cards, one for the permanent incoming number and the other for whichever provider is strongest in the area.

At the time, no phone made by then-market leader Nokia had this feature, so Micromax swooped in and cashed in on that niche. Today, dual SIM card phones are among the most commonly sold types of handsets in India. Micromax still dominates that sector. Similar yet different Another issue Xiaomi will have to contend with is that is very similar to Micromax.

Both companies offered products that maximized the potential of their local markets and supply chains and brought solutions that were tailored specifically for a certain kind of market. Like Xiaomi, Micromax is all about viral branding and has varied its products to include things like TVs.

It remains to be seen how Xiaomi, which does have a small but very dedicated following in India, will deal with Micromax and other companies that operate with similar claims to fame. Xiaomi seems to be playing it cool.

The main objective of local manufacturing in India is to bring us closer to Indian consumers. It's like the Strategy Analytics report says, "No serious global hardware or software player can afford to ignore the huge Indian smartphone market today. The initiative is one of Modi's economic reform plans and its purpose, basically, is to encourage companies, both foreign and local, to manufacture their products in India through a variety of incentives and benefits and targets sectors such as IT, automobiles, textiles and electronics.

However, the actual manufacturing will be done, as it is in Brazil and China, by the local subsidiary of Taiwanese manufacturing giant Foxconn. The phone will be sold, like most Xiaomi devices, through its online store and other e-commerce platforms like Amazon and Flipkart.

A spokesperson from Xiaomi told CNET that the company intends to eventually start producing a larger variety of products at the new Indian plant.In an attempt to reinvent itself, and to enter the premium segment, Micromax has announced the entry of Micromax Dual 5 and Micromax Dual 4 in India.

Later in August , Micromax launched its first bezel-less smartphone with an aspect ratio of Today, its market share has nearly halved, several top executives have resigned, and the company is looking for growth outside India. In Micromax’s slide to second place is a tale of the promise.

Micromax and its internationalisation

Micromax offers a wide range of smartphones, feature phones, tablets, laptops, data cards and led tv in India. Buy latest smartphones, phablets, tablets, laptops and more at best prices. The largest Indian mobile manufacturer, Micromax is a major player in the budget segment. Apart from feature phones and smartphones, the company also manufacturers tablets and two-in-one devices.

Well, yeah, micromax is consistently receiving negative remark from the consumer. micromax could have become big but the predicament of micromax is very attheheels.com fall of micromax. There are some reason 1. No R&D- they are simply selling rebran.

The smartphone battleground of India -- and why Xiaomi wants in - CNET

Micromax Micromax is an Indian Consumer Electronics company located in Gurgaon, Haryana, India. Micromax is a challenger brand in the highly competitive mobile handset market. This Indian firm is shaking up the market dominated by MNCs.

MicroMAX, Disposable Protective Clothing